I am an avid coupon collector, a bargain shopper, and a little too obsessed with finding good deals- on top of those “good” qualities, I am also a cheap skate. Not only do I have 5 emails so that I can receive 5 of the same coupons to a store, restaurant, or activity- but I basically run off of “Free 30 Day Trials”. If I see “Buy-One Get-One Free”, I am much more likely to buy one, and if I have a rewards card to a store I am much more likely to shop there.
In class, we discussed the downsides of these “sales“. A lot of the time, it’s not really “Buy-One Get-One Free”, it’s actually “We stuck two together, raised the price, and are now trying to make you feel like you’re getting a deal”– or even, “We knew you wouldn’t just buy one without some incentive, so we’ll take your money anyway and give you two which will make us more money in the long run”. We also discussed free trials of games and software. On my iPhone, I always download the free trial version of a game or app before I download the actual $0.99 version. But is the free trial really free? Is it free if you invest time and interest for a certain period of time?
Although this subject is extremely controversial, I have to admit that I disagree with the notion of “Nothing in Life is Free”– because although I may invest time, interest, effort, or money into something, I gain knowledge, experience, contentment, and usually a good memory. I would have to say that discounts don’t rip us off, because even though the store is gaining money that they might not have without the discount, we always gain something from them as well. Even if a store is ripping me off with what I think is a sale, I still receive that good feeling everyone gets when they find a good deal.
I believe discounts, sales, trials, and coupons have a mutual benefit to the buyer and seller. The seller receives money from of the deal they offer, and if nothing else, the buyer receives a feeling of control from finding the deal in itself and contentment with knowing their “saving” money- when their actually spending it.
Although some people see this as vindictive, deceiving, or dishonest on the sellers part, I see it as an extra level of enjoyment when it comes to spending money- because with or without a coupon or an extra bonus to my purchase, I would be spending money; coupons, freebies, and discounts just make it more enjoyable and make you feel better about what your spending your money on.
Goodbye for Now!